Hi. I live in Bend Oregon and Web Design and Search Engine Optimization is what I do...
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Maintaining and creating good content within your site will help keep your business stable and profitable over time. With a little persistence your traffic will only naturally increase as you add more pages.
Just make sure that your content clearly defines the products or services and then finally lead your visitor to the desired page where they will either find a solution or take some action whether it be a product or to sign up on a RSS feed.
When you begin to create a new page remind yourself to reinforce your keyword phrases and overall site theme. Try to optimize and organize your content in such a way that one page defines the next.
SEO Tip: Use formated internal links to steer the visitor to the most revelant page they are looking for. Your anchor text must clearly define the content of the resulting page.
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Keyword research is perhaps the easiest SEO task you can get started on. A free tool to try with a some real nice features is Wordpot.com. It uses a similar database like Wordtracker, KeywordDiscovery and other keyword tools and pulls searches from different search engines.
Wordpot offers both Exact Daily and Total Daily searches and I think you will find the results to be very much like the other popular Keyword Tools. Wordpot is free and a great little keyword research tool.
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I have been experimenting with different blogging software over the last 4 or 5 years and have come to the conclusion that Wordpress is definitely the way to go. Wordpress has a huge following and hundred of plug-ins and starter templates. Best of all it’s perfect for both blogging or even building and maintaining entire websites.
Wordpress allows you to publish and maintain your site through a intuitive web-based interface. Articles (also called entries) automatically organize and categorize themselves by topic or date.
By customizing the various templates within Wordpress you can change the look-and-feel of your website very easily. If setup correctly content managers like Wordpress allow you to automatically improve your search engine rankings and ultimately receive more traffic.
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In order to analyize and track your sites traffic and keywords you will need to install Google Analytics.
If you don’t have a Google Account nows the time to get one! Next you will need to visit http://www.google.com/analytics and enter a few peices of info about your site. Notice the account number you are assigned. It should begin with a “UA-”.
Lastly you will need to download a neat little Google Analytics plugin for WordPress. Simply install it to your content/plugins folder, then activate it inside Wordpress Plugins Manager. While in Wordpress, don;t forget to enter your UA # into the config box for the plugin.
This whole process will take you about 10 minutes and will give you detailed info about your traffic that is vital to the overall success of your site.
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Optimizing your anchor text the right way will make your website easily searchable on search engines such as Google and make it navigatable by your visitors as well. The main role of the anchor text is to provide clear path for the Search Engines and allow your visitors to find information on your website quickly as they jump from page to page while scanning for useful content.
Anchor text refers to the hyper linked text on a web page that internally links other pages on the website. Anchor text can be used in many different places on your pages including main menu navigation, side links and within the content of your text.
When optimize properly, anchor text can really boost your website’s rankings. The anchor text serves one promary function and that is to describe what the resulting page will be before clicking it. Use 2-3 keywords that best describes this page and make sure that these keywords relate directly to the resulting page.
When you internally link your website in this manner your site will natural become more relevant and rank well over time.
SEO Tip: Keep your website as human friendly as possible and not only develop it from the search engine point of view. Avoid the overuse of the same keywords and phrases. Use archors which make sense and flow with your content. Continually mix them into your site whenever appropriate.
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Tough economic times lie ahead and future planning is very important, so now may be the best time to start promoting a new blog or optimizing your existing setup. Search Engine Marketing and Optimization will provide a way for companies to advertise their products and services at little or no cost if done properly. DIY Web Marketing will provide business with a low-cost alternatives that will give you long-term results outlasting any other advertising campaign strategy.
In our series DIY Web Marketing we will start of with installing some plug-ins. We assume you have already have a blog and are up and running, if not please see my post on How to install Wordpress.
The first thing you will want to look into is a way to customize your Page Titles and Descriptions. If you have Wordpress I highly recomend installing the All In One SEO Pack. Simply upload the plugin to the wp-content/plugins folder and then activate it. Also have a look at the SEO Pack tutorial to get you off to a quick start.
Once it is setup you will be able to customize your Titles and Descriptions each time you create an entry. These two tags are very important and they remain one of the most overlooked components to acheiving and maintaining a good search engine position. Of course there are many other factors that come into play, but a page with either bad tags or no tags at all, will have a very tough time competing with any other related page out there.
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DigMyLink Released
( Internal Linking Tool)