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Tough economic times lie ahead and future planning is very important, so now may be the best time to start promoting a new blog or optimizing your existing setup. Search Engine Marketing and Optimization will provide a way for companies to advertise their products and services at little or no cost if done properly. DIY Web Marketing will provide business with a low-cost alternatives that will give you long-term results outlasting any other advertising campaign strategy.
In our series DIY Web Marketing we will start of with installing some plug-ins. We assume you have already have a blog and are up and running, if not please see my post on How to install WordPress.
The first thing you will want to look into is a way to customize your Page Titles and Descriptions. If you have WordPress I highly recomend installing the All In One SEO Pack. Simply upload the plugin to the wp-content/plugins folder and then activate it. Also have a look at the SEO Pack tutorial to get you off to a quick start.
Once it is setup you will be able to customize your Titles and Descriptions each time you create an entry. These two tags are very important and they remain one of the most overlooked components to acheiving and maintaining a good search engine position. Of course there are many other factors that come into play, but a page with either bad tags or no tags at all, will have a very tough time competing with any other related page out there.
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There are two big choices when it comes to getting traffic to your site. You either pay for certain search terms using Pay Per Click methods like Google Adwords or you get your site to rank naturally in the search engines which cost you nothing!
There is a catch though. Do-it-yourself Web Marketing takes time and effort and getting your site in the top 10 takes alot of patience. But if you look at the cost of paid listings over time, I think you will agree with me that learning a few basic SEO techniques are certainly worth the trouble.
Over the next week or two I will explore DIY Web Marketing in more detail, and will outline the steps you will need to take to get natural and organic traffic that doesn’t cost a thing.
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A tool I recently developed called DigMyLink compares the keywords used in anchor text to the resulting target page.
The idea of this SEO tool is to easily check your anchor text, making sure that it points to a page with matching or similar title and content.
Good SEO results from thoughtful internal navigation and overall site theme. I hope this internal linking tool will save you some time. Best of all it is a free Firefox add-on and installs in just a couple minutes.
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WordPress provides a easy way to create and maintain an entire website. Although WordPress may look like a blogging tool it can be easily customized to look just like any other site.
The great thing about WordPress is that many free 3rd party plugins have been written for it. By installing just a handful of content managment & SEO plug ins you will be on your way to optimizing you site in no time at all!
WordPress is also FREE. Ask me how I can setup and host your Entire website using WordPress for under $10 a month! In fact BendSeo was created in WordPress. Please let me know if you need help setting up a business or personal Blog using the WordPress. My consulting rates are very affordable.
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Although the Title tag isn’t really a meta tag it remains one of the most imporant factors when it come to your rankings. Its located at the top of your html code between the head tags along with other meta tags you choose to include.
Google will also occasionally use the description tag when related content can’t be found so its always a good idea to create this as well.
SEO Tip: I highly recommend a great plugin for WordPress called the All in One SEO Pack which will handle both of these tags, and overrides the Titles created by WordPress. It also automatically updates your header info so you don’t have to mess with any code.
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I strongly believe in ranking a website using straight forward and simple SEO techniques. For the longevity and health of your site I believe your much better off spending time building good content rather than wasting time using “black hat” methods.
In other words when you build you pages naturaly and skip submitting sites to hundreds of directories, adding hidden text, script redirects ect… you will entually end up on the front page for certain search terms.
Using this simple SEO and natural approach I have yet to submit a site to Google. When you build your pages naturaly you will be automatically rewarded with good traffic and external links.
DigMyLink Released
( Internal Linking Tool)